Cassie Price-McCoy is General Manager, Services ANZ for GE HealthCare, where she’s been for over 11 years. Cassie is an energetic and senior service, operations, sales enablement and customer experience leader with over 25 years’ experience across functions and industries.

As General Manager, Services ANZ, Cassie oversees service strategy, safety and customer experience.

 At GE HealthCare, you lead a large team of field engineers. What is that experience like for you?

Leading this team is a great honour. The work they do is vital—ensuring that life-saving equipment is always available for accurate patient diagnoses. They need to be highly knowledgeable, communicate effectively, follow processes, and at the same time think on their feet, stay patient, and remain confident. They are incredible people doing extraordinary work.

There are currently five women on your team. Can that number be increased?

That’s absolutely the plan! In fact, I now have nine women working as field engineers with strong technical expertise, and another four in field service leadership roles.

We are intentional in our recruitment, particularly at the levels where we have open roles. We recently launched a graduate program, and we ensured that at least one of the successful candidates was female.

One challenge we’ve identified is that universities aren’t fully communicating the range of career opportunities available to students in modern engineering fields—like biomedical, electrical, and mechatronics engineering.

Being a medical field engineer isn’t something many students even consider. We need to change that.

Another aspect is showing the exciting travel and variety that comes with field engineering work. We know this appeals to many, and we’re leaning into that as a recruiting point.

Involving more aspirational women leads to excellence. Do you agree?

I believe all women have aspirations, though some are more intentional about their path and goals. We all need a little nudge or encouragement now and then.

However, it’s equally important to recognize that being stable and deeply committed to the role you’re in is just as admirable. Both approaches contribute to excellence in their own ways.

 

 

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What has been your career highlight so far?

There have been a few. When I was on my second maternity leave, the company promoted me, and I returned to a new role. It taught me to think about the impact people can have regardless of what they are currently doing.

It’s incredibly rewarding to see people I’ve mentored or led go on to be successful. There are a few I wouldn’t be surprised to be working for one day! And this current role—leading so many talented people—is in itself a highlight.

Mentoring goes both ways. What have you learned?

It truly does go both ways. I’ve learned that there’s always a different perspective on things. Every individual’s view is unique, and being open to that helps me grow as a leader.

Who or what inspires you?

 This is a tough one because I draw inspiration from many people. My parents, for how they live their lives, the sacrifices they made, and the opportunities they provided for my brother and me. My husband—he’s the most giving person I know, always willing to do anything for the community around him.

My dearest girlfriends, who constantly inspire me with how they balance their choices and make everything work. And of course, having three teenagers in the house is inspiring and intriguing every single day.

Favorite book?

I’ve reconnected with reading thanks to Audible. The last two books I finished were Demon Copperhead by Barbara Kingsolver and Lola in the Mirror by Trent Dalton.

I tend to alternate between business/self-improvement books and fiction. Dare to Lead by Brené Brown and Winning the Week have been recent reads on the business side.

Favorite quote?

“Meet people where they are at in the change journey.”

 What is a life lesson you’ve learned?

The power of hard work, staying observant, being curious, and maintaining positivity and energy. These things are contagious. If you want to achieve something, you can. It may take planning, hard work, support, and time—but it’s absolutely possible.