Cassie Price-McCoy
Cassie Price-McCoy is General Manager, Services ANZ for GE HealthCare, where she’s been for over 11 years. Cassie is an energetic and senior service, operations, sales enablement and customer experience leader with over 25 years’ experience across functions and industries. As General Manager, Services ANZ, Cassie oversees service strategy, safety and customer experience. At GE HealthCare, you lead a large team of field engineers. What is that experience like for you? Leading this team is a great honour. The work they do is vital—ensuring that life-saving equipment is always available for accurate patient diagnoses. They need to be highly knowledgeable, communicate effectively, follow processes, and at the same time think on their feet, stay patient, and remain confident. They are incredible people doing extraordinary work. There are currently five women on your team. Can that number be increased? That’s absolutely the plan! In fact, I now have nine women working as field engineers with strong technical expertise, and another four in field service leadership roles. We are intentional in our recruitment, particularly at the levels where we have open roles. We recently launched a graduate program, and we ensured that at least one of the successful candidates was female. One challenge we’ve identified is that universities aren’t fully communicating the range of career opportunities available to students in modern engineering fields—like biomedical, electrical, and mechatronics engineering. Being a medical field engineer isn’t something many students even consider. We need to change that. Another aspect is showing the exciting travel and variety that comes with field engineering work. We know this appeals to many, and we’re leaning into that as a recruiting point. Involving more aspirational women leads to excellence. Do you agree? I believe all women have aspirations, though some are more intentional about their path and goals. We all […]
